GIGI NEW YORK JENN MOVIE
GIGI NEW YORK JENN FULL

In other words, it won’t be commercialized, thus underscoring the company’s altruistic desire to give the women as big a platform as possible while receiving nothing in return.Įxcept, of course, Victoria’s Secret is receiving something from its relationships with its artists: the various stamps of approval from individuals who may otherwise never have given much thought to a lingerie brand known for making women into popsies.

The art won’t be used by Victoria’s Secret for any purpose beyond the film. And, like the clothes in the fashion shows, which range from gossamer silver knits by the London designer Supriya Lele to explosive raffia-fringed pieces sourced from across Africa by Bubu Ogisi, a designer in Lagos, the projects are not being mass produced. Which, it turns out, often had little to do with Victoria’s Secret in particular and more with what it means to be a woman and the meaning of the body in all its imperfect glory.

GIGI NEW YORK JENN FULL

Grounded by five different mini fashion shows by five different designers from around the world whose collections were almost all brought to Spain and filmed in the Corberó building, a masterpiece of Brutalist concrete arches in Barcelona, the flick in its full incarnation features a diverse cast of models - Adut Akech, Lila Moss Hack, Honey Dijon, Julia Fox and Yseult among them - as well as some former angels making a return to earth, like Adriana Lima and Candice Swanepoel.īut the fashion and musical segments are interspersed with short documentaries about projects from the VS 20, yet another group of women: five from each featured city, including one designer (who made the clothes in the fashion shows from the Barcelona set), one filmmaker (who made each city’s documentary) and three other “creatives,” like painters or poets or musicians, all of whom were handed a blank check by Victoria’s Secret to do whatever they wanted. “Hot” is an association the new Victoria’s Secret would rather stay far away from. To be fair, that was probably part of the point. To take our platform, understand the power of that, but show up with a different narrative.”Ī mishmash of good intentions, enormous investment, a year and a half of work and multiple parts that will indubitably introduce new talents to an audience who might otherwise never have heard of them.

“We haven’t forgotten our past, but we’re also speaking to the present. “To finally say, ‘This is it, this is who we are,’” said Raul Martinez, the brand’s chief creative director.

GIGI NEW YORK JENN MOVIE

26, is a putting-their-platform-where-their-mouth-is movie conceived to showcase the work of “a new generation of creatives” (all female, of course) from four major cities - Lagos, Nigeria London Bogotá and Tokyo - the better to convince the world that this really is a new Victoria’s Secret. “The Victoria’s Secret World Tour,” which will stream on Amazon Prime on Sept. Hadid was holding a microphone to introduce the evening’s main event: a 12-minute trailer for a one-and-a-half-hour film that is intended to be the final piece of the VS reinvention pie. There was even a glittering pair of wings. There was Doechii, serenading the room and twerking in a lilac corset and matching thigh-high boots. There was Naomi Campbell in a gold chain-mail minidress and Gigi Hadid in sunshine jersey, elevated above the crowd on V.I.P. There were gawkers outside wielding smartphones, and champagne inside, where all was bathed in a soft pink light.

There was a powder pink carpet with a marquee outside the Manhattan Center on 34th Street in Manhattan, with Priyanka Chopra Jonas, Lourdes Leon, Alix Earle and assorted models in skimpy outfits posing for paparazzi.

It announced that it wanted to be “the world’s leading advocate for women.” And then, on Wednesday, Victoria’s Secret finally brought back the show. The company retired the signature angels in their push-up bras and panties toting around ginormous 30-pound wings and replaced them with the VS Collective: a group of 10 women of notable accomplishments and notably diverse body types. Broadcast in more than 100 countries to millions of viewers, it got evermore absurdist until the #MeToo movement and social change finally brought the curtain down along with the profits, leaving the company wrestling with just how out of step with women’s sense of self it had become. The last time Victoria’s Secret had a fashion show was 2018.įor more than 20 years, the show had been an annual event, an extravaganza of babes in thongland, like “Barbie” through the lens of Paul Verhoeven.

Gigi new york jenn